Set design and spatial storytelling for your campaigns and special moments
Studio Kechaeva is a San Francisco and beyond-based design studio founded by artist and designer Masha Kechaeva. We take a multidisciplinary approach to every project, whether it's a brand photoshoot or a multi-day event. Drawing on a background in theatre, we create the full experience of a space — concept, set design, and spatial storytelling — for brand campaigns, events, and theatre productions.
Explore our services
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A starting point for your idea. A concept development, spatial planning, and creative guidance to shape a vision before it's built. Drawing on years of hands-on knowledge of materials and fabrication, we help you understand what's possible within your budget.
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Full production support for photo and video campaigns — concept design, prop styling, fabrication, and on-set presence to ensure the concept translates from sketch to camera.
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Every event deserves its own atmosphere, and we can't wait to build it. Whether it's a brand launch, a milestone celebration, or a one-off installation, we shape the environment around what the moment calls for.
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We love sharing what we know - how to build a space, whether it's setting a table or building a set for a photoshoot. From small details to full productions, we teach the same thinking we bring to every project.
Concept
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Space
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Atmosphere
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Story
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Concept ✳︎ Space ✳︎ Atmosphere ✳︎ Story ✳︎
CLARINS
HEINEKEN
NIKE
ADIDAS
CALWATERS
CHIVAS
JAMESON
STANDFORD
*Some of our favorite projects live under NDA 😎